Abstract
This manauscript begins with a theoretical substantiation of the possibility of thermal (dark) generation of electronically excited states (excitons) in the structure of oxides as a fundamental quantum-chemical property that ensures their continuous activity. For the first time, experimentally, a macro-scale process flow and its quantum nature are proven using a wide range of tools. The mechanism, features of the chemical structure of electron-hole components, and their role in the formation of catalytic properties have been extensively studied. The application of these new principles for the creation of highly efficient catalysts, energy generation and energy storage devices has been evaluated.